Privacy Policy

Effective Date: January 22, 2020

21ST Century Animal HealthCare is committed to protecting your privacy. This policy describes the ways that identifying personal and anonymous information about you is gathered, stored, and shared, and how you may request changes to the way this information is shared.

Your use of this website is also governed by our Terms of Use Terms and Conditions.

Your Personally Identifying Information

21ST Century Animal HealthCare (“we,” “us,” or “our”) respects the privacy of any personal information you entrust to us. This Privacy Policy applies to both our online and offline collection of personal information. We may collect identifying personal information from you in several situations. For example, when you contact us for information, provide feedback about our products, sign up for special offers, enter a competition, participate in a survey, or otherwise communicate with us. If you do not agree to the terms and conditions of this Privacy Policy, please do not use our website or services.

The personal information we may collect includes:

  • Contact information, such as your name, mailing address, email address, and telephone number;
  • Preferences information such as marketing preferences;
  • Geolocation information;
  • Online identifiers, such as username and IP address;
  • Usage information, such as how you and your device interact with our website (e.g., the pages you visited, the search terms you entered); and
  • Additional information you may provide to us in your communications or in connection with our products or the Services, including birthdate, gender, and photographs containing images of you.

Please note that we define “identifying personal information” as information that can be used to identify, locate or contact you. It also includes other information that may be associated with your personal information, such as your internet connection, the equipment you use to access our website and usage details.

Log Files

We and our affiliates may collect certain information by automated means when you use our Services, including your internet protocol ("IP") address; information about your web browser software and version; if you arrived at the Services through a link from another website, the uniform resource locator ("URL") of the linking page; your mobile device identifier and other technical information about devices you use to access the Services; and information about your activity while using the Services, such as which pages you choose to view, queries you make using our "search" function, and other information about your account usage.

We do not link this automatically collected data to other information we collect about you.

Additionally, we anonymize data collected concerning IP addresses.

Tracking Technologies - "Cookies"

We and our third-party partners, such as advertising partners, marketing partners, and service providers, use certain technologies such as cookies to track activity on our services. As you probably know, “cookies” are small pieces of information that many websites store on your computer's hard drive when you visit them. Websites often place cookies on your browser to identify return users. These technologies are used for purposes such as analyzing trends, administering the site, tracking users' movements around the site, and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual basis as well as aggregated.

We do not use cookies to determine advertising selections, or to deliver information that you have not specifically requested from us. Cookies stored on your hard drive by this website are not accessible to other sites. We never use cookies to cross-reference identifying data or provide a third party with access to 21ST Century Animal HealthCare cookie information. You need not have cookies turned on to visit our site. Most web browsers automatically accept cookies but allow you to modify security settings so you can approve or reject cookies on a case-by-case basis. You may be able to disable cookies by changing a setting in your web browser, and this will not affect your ability to use our website.

Pixel Tags

Like many web sites, 21ST Century Animal HealthCare may also use pixel tags, also known as beacons, spotlight tags or web bugs to improve our understanding of site traffic, visitor behavior, and response to promotional campaigns as a supplement to our server logs and other methods of traffic and response measurement. We may also implement pixel tags provided by other companies for the same purpose. You can disable pixel tags by changing your browser settings to omit images, or there are commercial software packages available that can omit pixel tags and most advertisements. This will not affect your ability to use our website.

Co-Branded Sites and Services

When you use a co-branded service within our network of sites or register or otherwise provide information on a co-branded site, you grant us permission to pass the information collected back to that service or site partner. Their use of your information is subject to their applicable privacy policies.

Use of Information Collected

We use the information we collect from you for the following purposes:

  • To send you marketing communications.
  • To respond to your requests and inquiries.
  • To improve user experience by making our website easier to use and navigate.
  • For other legitimate business purposes.

Information We Share

Statistical Reports and Analysis
Naturally, the aggregate statistics that describe our online audience, which is often based on the information you provide when you subscribe or browse our sites, help us publicize 21ST Century Animal HealthCare and its partner brands. We may allow third parties to collect information in order to provide us with analytics. For instance, the Services may use analytics tools provided by Google to help us understand how people use the Services. You can learn more about how Google collects and uses information as a part of its tools at The information we share under these circumstances is anonymized and does not contain behavioral or identifying information about any individual reader, unless that individual has given us their prior consent to share that information.

Social Media Features and Widgets
Our services include Social Media features, such as the Facebook Like button. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social Media features are either hosted by a third party or hosted directly on our services. Your interactions with these features are governed by the privacy policy of the company providing the features.

Service Providers
We may share your personal information with service providers that perform certain functions or services on our behalf (such as to host websites, manage databases, perform analyses, send communications for us, process payments on our behalf, ship your orders, provide you with live chat service, or provide certain other components of websites). We have contractual relationships with each of these providers and do not authorize them to use or disclose your personal information, except as necessary to perform services on our behalf.

Mailing Lists
We do not sell email and/or postal lists of our customers or make them available on a rental basis to any third party. Should this situation change at any point in the future, 21ST Century Animal HealthCare will contact you in advance to ascertain your prior consent.

Email and Postal Mail Deployment, Data Analysis, and Other Data Services
We provide customer lists and other information to third party companies who provide specialized services, such as email message deployment, merge-purge of lists (identifying and removing duplicate addresses), postal mailing, subscription fulfillment, customer service and telemarketing, research, statistical analysis, and other data processing. These companies work on our behalf, and we have contractual relationships with these companies and do not authorize them to use or disclose your personal information, except as necessary to perform services on our behalf. We do not provide our lists or other data to them for their own, permanent, use.

Protect our Services and Users
We may disclose your personal information if we have a good faith basis to believe disclosure is necessary to enforce our terms of use, where such disclosure is necessary to carry out a contract with you or to comply with a legal obligation, or in cases of suspected or actual illegal activity, or the detection, suppression, or prevention of fraud. We may also disclose your personal information to a government institution following a lawful and enforceable subpoena or court order, or to your next of kin or authorized representative, or for purposes related to protecting the vital interests of you or a third party or for the performance of a task carried out in the public interest.

Corporate Transactions of 21ST Century Animal HealthCare, Inc.
We may share personal information in connection with a corporate transaction, such as a sale, assignment, divestiture, merger, bankruptcy, consolidation, reorganization, liquidation, or other transfer of the business or its assets. The purchaser or prospective purchaser that receives personal information from us in connection with a corporate transaction will be contractually obligated to use and disclose the information solely for purposes related to the transaction, to protect the information with appropriate security safeguards, and to return the information or destroy it within a reasonable time if the transaction does not proceed. We will notify you via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Disclosures of Information as Required by Law or to Protect Rights
We may disclose your personal information to law enforcement, government agencies, and other related third parties, in order to comply with the law, enforce our policies, or protect our or other’s rights, property, or safety.

Transmission to Third Parties
We do not transmit your personal information to any third party outside the United States.

Retention Time

Personal information is kept for the time necessary to provide the service requested by you, or stated by the purposes outlined in this document, and you can always request that we suspend the use of your personal information or request that it be deleted.

Your Personal Information Rights

Right to Opt Out or Stop Processing
You can always limit the information you provide to us. You can also limit the communications that we send to you. To opt-out of emails or to stop the processing of your personal information, simply email Please note that even if you opt-out of promotional emails, we may still need to contact you with transactional information about your account. For example, even if you opt-out of marketing emails, we may still respond to your specific requests or send you activity confirmations.

We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. Proper access and use of information provided on the website, is governed by our terms of use.

Other Rights
You also have the right to access, correct, update or delete your personal information. We will undertake efforts to respond to your request without undue delay or not later than 30 days from receipt.

Third Party Websites

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat your personal information, we will notify you through a notice on the website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this privacy policy to check for any changes. If the changes we seek to implement will materially affect the way we use or disclose previously collected personal information, we will notify you about the change before it goes into effect by sending a notice to the primary email address associated with you.


The security of our customers’ and partners’ information is important to us. We maintain reasonable security procedures to help protect against loss, misuse or accidental or unauthorized access, disclosure, alteration or destruction of the information you provide through our Services. While we strive to protect your personal information and privacy, we cannot guarantee the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.

Changes to 21ST Century Animal HealthCare’s Privacy Policy

This Privacy Policy may be modified from time to time. Any modifications to our privacy policy will be reflected first on this page, so check back often. If there is a significant change, we will indicate on our site that our privacy policy has changed and provide a link to the new policy. If there is a change concerning how we use your data or what data we will collect, we will seek your prior consent.

International Information Transfers

21ST Century Animal HealthCare is based in the U.S. If you choose to provide us with information, please understand that your personal information may be transferred to or within the U.S. and we may transfer your information to third parties as described herein, across borders, and from our country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from the EU or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal information to the U.S. and other jurisdictions which may not have the same data protections laws as the EU. We put in place appropriate operational, procedural, and technical measures in order to ensure the protection of your personal information. You acknowledge you understand that by providing your personal information: (i) your personal information will be used for the uses identified above in accordance with this Policy; and (ii) your personal information may be transferred to or within the U.S. and other jurisdictions as indicated above, in accordance with applicable law.

Children's Privacy

Our Services are not directed to persons under the age of 18. We do not knowingly collect personally identifiable information from children under 16. If a parent or guardian becomes aware that his or her child has provided us with personal information without their consent, he or she should contact us via the contact details listed below. If we become aware that a child under 16 has provided us with personal information, we will delete such information from our files. By using our services, you certify that you are not under the age of 16.

How We Respond to Do-Not-Track Signals

At this time our website does not recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.

Your California Privacy Rights

As mentioned above, our Services are intended only for adults over the age of 18. Any California residents under the age of 18 who have registered to use the website, and who have posted content or information on the web site, can request that such information be removed from the Web Site by contacting us at When making such a request the minor must state that he or she personally posted such content or information and detail where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished the post and archived copies of it may be stored by search engines or others we do not control.

In addition, if you are a California resident as of January 1, 2020, the California Consumer Privacy Act of 2018 (the “CCPA”) provides California residents with certain rights as to personal information maintained by businesses subject to the statute. Those rights include the following:

  1. The right to request disclosure of personal information, including the categories of personal information collected, the source of the personal information, any use made of the personal information, and, if personal information was disclosed or sold to third parties, the categories of such personal information and the categories of third parties to whom such information was disclosed or sold.
  2. The right to request a copy of the specific personal information collected about the requesting individual during the 12 months before the request;
  3. The right – with certain exceptions – to have personal information deleted;
  4. The right to request that personal information not be sold to third parties; and
  5. The right not to be discriminated on the basis of having asserted privacy rights.

California residents may make a request regarding their personal information to any business subject to the CCPA twice within a twelve-month period. The responding business will need to obtain information from the requesting party so that it can verify their identity. The business must respond within forty-five (45) days of receiving a request for personal information. If you would like to exercise these rights, please contact us on our website at: and fill out the form “Personal Information Rights of California Consumers” information requested. You may alternatively contact us at the following toll-free number: 1-800-530-2178.

Your European Union Resident Rights

If you are a resident of a European Union nation, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us and indicate on the subject line, “Privacy Compliance,” or by mailing us at: 21ST Century Animal HealthCare, Inc., 443 West Alameda Dr., Tempe, AZ 85282, Attention: Privacy Compliance.

In addition, European residents who believe any concerns regarding their Data have not been adequately addressed by us may lodge a complaint with the supervisory authority of their particular Member State, as defined under GDPR Chapter 6.


If you have any questions on our Privacy Policy, you can contact us.